About Activate
Collision Solutions
Meet the team behind Activate Collision Solutions, and read about the values that drive our approach to delivering market-leading claims & repair outcomes for motor policyholders.
Meet the Team
Meet the claims & repair industry experts behind Activate Collision Solutions.
Chris Ryder
Managing Director
Chris Ryder
Managing Director
As Managing Director of Activate Collision Solutions, Chris Ryder is responsible for the company’s strategic direction and leadership. He is an experienced automotive professional with more than 20 years in the industry. Formerly a senior leader at National Accident Repair Group, Chris joined Avant Consult in 2020 and was instrumental in defining and building the Avant Repair Network brand through strategic leadership and commercial expertise.
Michelle Jeffery
Head of Customer Experience
Michelle Jeffery
Head of Customer Experience
Michelle Jeffery is Head of Customer Experience at Activate Collision Solutions and an experienced leader in contact centre operations, customer experience strategy, and project delivery. Her career spans senior roles with British Gas and within the accident management industry, where she has built a strong reputation for driving customer focused change and operational excellence.
Martyn Buchan
Business Development Director
Martyn Buchan
Business Development Director
Martyn is Business Development Director at Activate Collision Solutions, with over 30 years’ experience in the insurance and accident management industry. He has held senior roles with organisations including Copart and RAC and brings strong commercial expertise, building trusted relationships by understanding and responding to individual customer requirements.
Chris Aplin
Head of Network Operations
Chris Aplin
Head of Network Operations
Chris Aplin is Head of Network and Engineering at Activate Collision Solutions, with over 30 years’ experience in the motor industry. A former bodyshop manager and engineer at Hoopers and LV=, he is a council member of the Institute of Automotive Engineers and Assessors and is known for his exceptional technical knowledge, leadership, and commitment to developing emerging talent.
Sophie Campbell
Financial Controller
Sophie Campbell
Financial Controller
Sophie is Financial Controller at Activate Collision Solutions and a CIMA and AAT qualified finance professional. She brings extensive experience in accounts management and budgeting, providing strong financial oversight and supporting effective business planning.
Customer Excellence
Consumer Duty Aligned
Working to the latest FCA Consumer Duty best pratice across all customer interactions.
Consistently High CSi and NPS
Granular customer experience data is shared with our customers for full transparency.
FCA-Aligned Complaints Strategy
Dedicated complaints team working to best-practice resolution processes.
We strive to put ourselves in every customer’s shoes; nobody wants or expects to be in a road incident, and we believe it’s our job to make the claims & repair journey as straightforward and empathetic as possible.
Our customer experience team embed Consumer Duty excellence into everything we do, supported by structured employee onboarding and regular training in customer care and vulnerable customer identification, quality monitoring, coaching, and best-in-class complaints handling.
We embody the brand & customer values of every insurer we work with, ensuring their policyholders experience a seamless, on-brand journey from instruction to repair completion.
Bespoke Partnership
Tailored Delivery
We shape our solutions around each insurers’ priorities, processes and customer outcomes.
Technology-Led
Connected systems and meaningful, real-time reporting for insight and efficiency.
Honesty & Integrity
Full visibility and dependable delivery; we always do what we say we will.
As specialists in our field, we know every business we work with is unique. That’s why we design our service around each customer’s unique priorities, creating flexible, bespoke solutions aligned to their operational processes and performance goals.
We pride ourselves on delivering consistent high-quality across all our services and solutions, underpinned by our technology-led transparent approach. Our integrated systems, and detailed management information provide clear visibility of performance.
Our approach is defined by integrity and honesty. We communicate effectively, deliver full visibility of metrics and outcomes, and we’re committed to exceeding expectations while never over-promising.
A True Partner to Repairers
High Network Standards
Our repair partners are held to robust standards on accreditation, quality, & efficiency.
Creating Mutual Value
Recognised as an advantageous commercial partner to the UK’s leading repairers.
Award-Winning Processes
Awarded ABP repairers’ choice network partner for our consistent approach & delivery.
Three times winner of the revered ABP Repairers Choice Award for Repair Networks, we are the first choice work provider for leading UK repairers.
We work collaboratively with our repair partners to uphold standards, enhance repair efficiency & performance, and help them scale with the ever-shifting requirements of modern vehicles.
It’s this partnership approach that makes our network one of the UK’s most reliable collision repair partners for insurers, fleets, and manufacturers alike.
Control & Efficiency
Costs Controlled at Every Step
Our robust cost control processes help insurers deliver more efficient claims & repair outcomes.
White-Label Service, End-to-End
We work to mirror our customers’ brand ethos, vision, and values at every step of the process.
One Provider for the Entire Journey
We’re a true end-to-end supplier, thanks to our scale as part of Activate Group.
Our scale as a group enables us to deliver a truly connected, end-to-end claims & repair service, in-house, via one single commercial partnership for our customers.
This not only provides insurers with one single route of contact for each step of the claim, but also means they retain complete control of claims & repair processes, customer experiences, and cost & efficiency measures.
We help insurers control the cost and turnaround of claims, while ensuring their policyholders experience market-leading, on-brand service from incident report to repair completion.
Our Environment, Social & Governance Strategy
Our ESG strategy is focussed on continual improvement: measure, assess and act to drive meaningful progress. ESG is built into our business, supported by robust measurement and accountability
Annual, externally validated ESG audit through Voltara
Rated EXCELLENT across all categories
Board-level ESG sponsorship & oversight
Cross-functional ESG committee in place to drive progress
Aligned with regulatory, stakeholder and industry standards
We reduce our environmental impact through measurement, clear targets and ongoing investment in sustainability.
- Compliant with ESOS and SECR requirements
- Measured and offset 100% of carbon emissions since 2021
- Members of ARIES (Automotive Repair Industry Environment Standard)
- Investment in low-carbon technology, waste reduction and green repair principles
- Working with suppliers to improve sustainability across the supply chain
We foster a safe, inclusive environment for our people and the communities we live and work in.
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Monitor diversity and work to improve representation
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Real Living Wage employer
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Committed to supportive, accessible service for vulnerable customers
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Established apprenticeship scheme offering meaningful careers for young people
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Volunteering and community fundraising initiatives for team members
We maintain clear accountability and oversight to ensure legal compliance, ethical conduct and strategic decision making.
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BSI ISO27001:2022 for information security management systems
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BSI Vehicle Repair Kitemark at all owned repair centres.
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Central risk management function to identify, monitor and mitigate risks
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Dedicated supplier onboarding and ongoing risk assessment
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Full compliance, risk and governanve training for all team members